Currently, AmazonFresh is consumer-facing and only operating in some of the country’s largest metropolitan areas. Why does that matter to wholesalers and distributors […]?
The answer is simple: logistics.
Amazon has spent its entire lifetime working to master logistics and has taken huge steps in that direction recently, leasing its own jets and trucks and becoming an oceanic freight forwarder. As Amazon integrates its own delivery supply chain from end to end and stops relying on middle players like UPS and DHL to fulfill its objectives, providing cut-rate deals on a B2B basis would be as simple as flipping a switch for Amazon.