The China Connection
The China Connection Forget “social media” or “e-commerce”, there is one magical word on the mind of every global brand CEO this year and it’ … CHINA. From mass to luxury, from soap to cars, Western companies are busy aligning…
Martin van Haaren
Digitalisierung, E-Commerce, Organisationsentwicklung
Martin van Haaren
Burberry takes YouTube one step further with interactive sunglasses video
Burberry takes YouTube one step further with interactive sunglasses video (Luxury Daily)
Small is big
faistourner: Un guerilla canadien très smart pour Smart (pardon). Bel hommage au “think small” de William Bernbach, dans les années 60. Crédits : Smart : BBDO Toronto Volkswagen : DDB
Prada and Gucci among six other Italian brands celebrated in London exhibition
Prada and Gucci among six other Italian brands celebrated in London exhibition (CPP Luxury)
(Frankfurter Allgemeine Zeitung)
Post-Recession, the Rich Are Different
Post-Recession, the Rich Are Different (The Wall Street Journal)
Leaving for vacation!
Surprises in store at Boutique Luisa Via Roma
Surprises in store at Boutique Luisa Via Roma (The Independent)
What will be a luxury in the future?
What will be a luxury in the future? (BBC News)
Bergdorf Goodman, Prabal Gurung Named Luxury Leaders in Social Media
Bergdorf Goodman, Prabal Gurung Named Luxury Leaders in Social Media (BlackBook Magazine)
